I help architectural practices and other consultancies across the built environment with their strategies and activities to win the right work and develop their organisations.

Rachel Birchmore

My strengths lie in the strategic side of marketing; helping to set out answers to problems such as ‘What next?’, ‘How can we raise our profile?’, ‘How could we get into this new sector?’ I then help to get organised and implement solutions.

Having recruited, led and managed some exceptional people and teams over the years, I can also support marketing team recruitment and development and act as a coach for marketing and project staff.

I am a generalist and enjoy working in great teams so I collaborate with a range of talented specialists in communications, graphics, photography, business development and press relations, as required for specific commissions.

What do you need?

Whether you are seeking growth, a change in direction or need to address a specific challenge, I believe it is important to have a clear understanding of where you are now and where you want to be. Every organisation has a different starting point - different in terms of track record, opportunities, skills, connections and resources. These things usually form the basis of an effective strategy.

I can help clarify aspirations, cast an experienced, external eye over current activity then make recommendations to help you achieve your aims.

Marketing is everything which connects your organisation with those who could commission you, or influence decision making, for the type of work you want to do. Most companies do more marketing than they think; very few get it all right. Your reason for investing in your marketing activities may be to win more work, raise profile or engage with existing or new contacts.

Having clarified aspirations and reviewed your current position we can work together to formulate a suitable strategy. I can then act as part time marketing director to help with implementation.

Whether you’re wondering how to generate a steadier pipeline of opportunities, what to do next or how to enter a new market, I can help. Usually all the skills needed to do this are already in-house but everyone’s busy or the skills are well hidden.

I help to bring some focus, market knowledge, structure and support to use those skills better to achieve what you want to achieve. I also provide support on research, the best way to build relationships, who to build relationships with and how to increase your team’s skills, together with support on bid management, processes and writing.

Having invested in the recruitment of the very best people, those ideally suited to your organisation and values, you want to nurture that talent. This is particularly important when individuals have been promoted into new roles and/or have new responsibilities such as work winning. Despite these best intentions, time constraints can often mean this doesn’t happen.

As an experienced manager and trained coach, I can provide 1-2-1 coaching and mentoring for project and marketing staff to develop their confidence and skills and so improve business development and marketing effectiveness.

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  • Identikucha: do practice names really matter?

    This event, part of the core programme of the London Festival of Architecture 2018 and in collaboration with Emma Keyte of Free:, explored the grey areas between name, brand, identity and individual, to discover whether names really matter.

    Part of an ongoing research project looking at practice names and identities, the discussion brought together a panel of architects and clients – from organisations including Allford Hall Monaghan Morris, Argent, BDP, Coffey Architects, Duggan Morris, Haptic, IF_DO, Municipal, Rogers Stirk Harbour + Partners – to share their stories.

    An incredible line-up of speakers, each with a fascinating story expertly delivered within their allotted four minute slots… watch this space for an update on our findings later in the year…

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